public relations

The industry-funded former civil rights group Congress of Racial Equality (CORE) continues to bash environmentalists, to the benefit of the energy industry. In July 2008, CORE, the conservative High Impact Leadership Coalition (HILC) and the pro-drilling front group Americans for American Energy pushed for increased domestic oil and gas production, under the banner "stop the war on the poor." Now, CORE and HILC have a campaign called "don't freeze us out," which supports "a Bush administration auction in Utah of oil and gas leases, some near national parks." Environmentalists, including Robert Redford, are urging President-elect Barack Obama to overturn the already-completed auction. CORE's Niger Innis vowed, "We are not going to stand by as Robert Redford tries to slow the flow of home heating fuel from the Rockies and drive up home heating prices to millions of Americans in his lust for environmental headlines." Innis "also recently appeared at a press conference in Washington ... in support of the Americans for American Energy Act sponsored by Rep. Rob Bishop, R-Utah." CORE has received funding from ExxonMobil.

Mark PennUntil March 2008, the major public relations firm Burson-Marsteller counted among its clients the Pakistan People's Party, as the Center for Media and Democracy previously reported. Burson-Marsteller promised to influence U.S. policy and public opinion, via contacts with "100 American political journalists and business elites," by favorable "white papers" by academics and op/ed columns in newspapers. The firm also pledged to "promote credible 'third-party' supporters of Pakistan," including "former U.S. government officials," "think tank experts" and influential Pakistani-Americans. The Pakistan lobbying contract, which also involved the polling firm Penn, Schoen & Berland, specifically mentioned New York Times columnist Thomas Friedman and Newsweek's Fareed Zakaria as outreach targets. Luckily for Secretary of State-designate Hillary Clinton -- whose former campaign strategist, Mark Penn, heads Burson-Marsteller and Penn, Schoen -- the firms' work for Pakistan ended "well before [November's] terrorist attacks in Mumbai, India." Otherwise the Penn-Pakistan connection could have been used by "opposition researchers dredging up tough questions" for Clinton's confirmation hearing.

People are questioning the propriety of a new TV and Internet ad that resurrects the voice and image of murdered Beatle John Lennon to promote the nonprofit One Laptop Per Child (OLPC) Foundation, which supplies durable, low-cost laptop computers to underprivileged children in foreign countries. The ad digitally recreates Lennon's voice, with his bespectacled face appearing to mouth the words, "Imagine every child, no matter where in the world they were, could access a universe of knowledge. They would have a chance to learn, to dream, to achieve anything they want. I tried to do it through my music, but now you can do it in a very different way. You can give a child a laptop, and more than imagine, you can change the world." Lennon's widow, Yoko Ono, gave permission to use her husband's image free of charge, and the ad was created pro-bono, but still people are finding the idea of manipulating dead celebrities to promote products "creepy" and unsettling. A comment in a Laptop Magazine blog laid out a common opinion of such ads: "What's next? Elvis for peace in Darfur? John Wayne would probably have gotten behind AIDS education and prevention measures ... Where does it end? Why do we need dead people to help us envision a better future? I suppose there's nobody alive that would agree to this? Sad times."

David Roberts, an environmental writer for Grist.com, has written a great critique of the coal industry's "clean coal" campaign, pointing out that "it's an obvious scam -- easily exposed, easily debunked. Just because it's obvious, though, doesn't mean the media won't fall for it. Indeed, the entire 'clean coal' propaganda push is premised on the media's gullibility."

Roberts notes, as have others, including a recent report by the Center for American Progress (CAP), that "the companies funding 'clean coal' PR aren't spending much on carbon capture and sequestration (CCS) research." They have therefore made no progress in reducing the greenhouse gas emissions that make coal a potent cause of global warming. The concept of "clean coal" was invented to answer concerns about global warming, and its advocates play a rhetorical game of bait-and-switch on precisely this topic. When pressed about how coal can be clean, Roberts observes, "they revert to the other definition of 'clean' -- the notion that coal plants have reduced their emissions of traditional air pollutants like particulates and mercury (as opposed to greenhouse gases)."

As President-elect Barack Obama announces his cabinet nominees and prepares to take office, his former rival and Secretary of State candidate, Hillary Clinton, remains deep in debt. Her presidential campaign owes $5.3 million to the Penn, Schoen and Berland (PSB) polling firm, which is owned by former Clinton campaign strategist and Burson-Marsteller CEO Mark Penn. After Clinton wrote off her own $13.1 million loan to her campaign, the campaign owes a total of $6.3 million. Meanwhile, Doug Schoen has announced that he's leaving PSB. Schoen will join the Edelman firm's lobbying practice in Washington DC, where he and "Democratic heavyweight" Bob Shrum will be senior counselors.

The economic downturn is hitting the pet industry, too. To compete in a crowded and shrinking market, Mars' dog food brand Pedigree will buy its first-ever Super Bowl ads. But, rather than directly advertising their dog food, Pedigree will promote dog adoptions. Pedigree executives are convinced that "the cause-marketing approach is the way to go." Branding executive Eli Portnoy agreed: "You can't trust your investment banker, you can't trust the government. But you can trust your dog." Pedigree marketing executive John Anton said, "More dogs are going to end up in shelters because of home foreclosures. ... Every time we run this campaign, we see increased sales." The cause-related angle has the added benefit of not reminding football enthusiasts of last year's pet food recalls. Pedigree, in particular, "voluntarily recalled dry dog food" as recently as this summer, "due to possible contamination with salmonella." The Pedigree ad will be designed by Omnicom ad firm TBWA/Chiat/Day.

There's a telling email exchange quoted in the Defense Department Inspector General's report (pdf) on America Supports You (ASY), a Pentagon program launched in 2004, ostensibly to boost troop morale.

Allison BarberAllison Barber, who founded and led ASY until her recent resignation as Deputy Assistant Secretary of Defense for Internal Communications and Public Liaison (and who infamously helped President Bush stage a teleconference with troops in Iraq), asked in a June 2004 email: "Overseas, we make troops [not living on military bases] buy a digital receiver for their televisions so they can see AFRTS," the American Forces Radio and Television Service. "Is there a way for me to make this situation know [sic] to corporate America and offer them the option of 'sponsoring' a receiver? So the receiver might have a sticker on it that says 'brought to you by Sears'."

An attorney with the Defense Department's Standards of Conduct Office responded sharply: "Of course, you may not solicit anyone, especially corporate America, to sponsor the receivers. That's a no-no."

Judging by the Inspector General's report -- which was 18 months in the making -- Allison Barber was responsible for quite a lot of "no-no's."

The Pentagon's Inspector General has concluded that the "Defense Department's public affairs office may have 'inappropriately' merged public affairs and propaganda operations in 2007 and 2008 when it contracted out $1 million in work for a strategic communications plan for use by the military in collaboration with the State Department," writes Walter Pincus. The Inspector General's report (pdf) states that to avoid "appear[ing] to merge inappropriately the public affairs," or PR, "and information operation functions," Pentagon public affairs staff should focus on PR, while Pentagon policy staff assume "strategic communications responsibilities for information operations," the use of information to gain advantage over the enemy. While the report says that organizational structure should "ensure the separation" of PR and propaganda functions, it adds that "information operations [must] use public affairs products and information to communicate military objectives, counter misinformation and disinformation, deter adversary actions, and maintain the trust and confidence of the U.S. population." The focus of the report is an evaluation of the Office of the Assistant Secretary of Defense for Public Affairs and the American Forces Information Service, which is now part of the new Defense Media Activity.

In September 2008, as the U.S. Congress "was debating the first financial bailout, former House Speaker Newt Gingrich went on Fox News to decry how Fannie Mae and Freddie Mac had so 'many politicians beholden to them' that no one would step up to protect the American taxpayers," notes Muckety.com. But, as it turns out, Freddie Mac paid Gingrich $300,000 in 2006, "to push back against tough, new regulations of the mortgage company at a time the Bush administration was concerned about how big the two government-backed mortgage giants had become." After taking the money, Gingrich "talked and wrote about what he saw as the benefits of the Freddie Mac business model," reported the Associated Press. The Gingrich hire was part of an effort to woo conservatives; Freddie Mac also hired Frank Luntz and the DCI Group in 2005. Freddie Mac spent $11.7 million on outside lobbyists and consultants in 2006; 17 firms focused on Republicans, while four focused on Democrats. Freddie also hired Gingrich in 1999, "to provide strategic counsel," notes TPMMuckraker.

Consumer Reports WebWatch's Beau Brendler is questioning SaveTheFrog.com, a new Web site by the Discovery Channel's Animal Planet and the Clorox bleach company. The site purports to educate people about environmental concerns related to the planetwide disappearance of frogs. As Brendler points out, however, "What the Web site doesn't detail is the Clorox company's environmental record over the last couple of decades. It has been less than stellar." Brendler also points out that the domain for SaveTheFrog.com is registered to Fleishman-Hillard, one of the world's largest PR firms. "We know Clorox is trying to position itself as a 'health and wellness' brand, and that their new green image campaign prompted the Sierra Club's Florida chapter to complain about a deal the parent organization did with Clorox," he writes. "Corporations do this kind of thing. But what's a little troubling is the way Animal Planet, part of an organization that's a well-known and respected producer and broadcaster of documentary films on, among other subjects, the environment, has treated the Clorox frog site. Animal Planet's site can't seem to make up its mind whether SaveTheFrogs.com is an advertisement or editorial content."